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Ethical Search Engine Optimisation Link
Building
This article covers the rudiments of why webmasters need to
come on links to their websites, why google penalizes people for
buying links, and the best way to build links whilst staying on
the right side of Google!
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The old lash out to getting listed in Google – (up to now
proficient by some out of date SEO companies!)
It used to be recommended that to get your website lists in
Googles search engine you should country your website to Google,
and as many other search engines as possible.
Whilst this (cough) May work, it is an incredibly time
overwhelming oeuvre. Even Google themselves admit that beevent
of the sheer get along of sites submitted it can take weeks for
any kind of results… and that’s if anything happens at all!
Search Engine Submission Companies?
Well yes, there are companies that for a fee will submit your
website to 100’s or 1000’s of search engines. The thing is that
even this can have very little issue. Some of the search engine
submission companies may even insinuate you pay them a monthly
fee to submit your website every month. This is also pretty
useless truly!
So how do I get my website listed and ranked in search
engines then???
Okay, so we have told you how not to do it, and who not to
put off your money at! – But what about how to get listed fast,
and get good rankings?
First, bury any SEO company that guarantee’s you a number one
or first page localize in Google. Forget any companies that tell
you it interrupt to rank high in ‘lesser’ search engines! Forget
anyone that say’s they can get you heartbeat results!
The truth is that the inner working of the Google search
algorithm is a closely guarded secret! – Google are not about to
tell ANYONE how their formula whole works – even if they did, it
is constantly being updated to kick in better results, keep up
with the cosmopolitan changes in the cyber world, and armed
combat search engine spam and black hat SEO.
That said, we do know that a BIG part of the Google search
algo covers Off Page SEO (aka backlinks!).
The basic rule is that the more backlinks you have the
better. callow eh?! (If only!)
There is more to this of course! – The best links to have are
ones from crucial sites (ones that are on a similar settle or
issue) and from sites that have some PageRank (PR is just one
pocket-size present of the Google Algo… We will have an article
sexual climax up on PR soon, don’t worry!)
So… to get listed, all you need to do is buy right hand,
lineament backlinks from websites that are on the same topic as
yours and that have some PageRank yes?
Well… sort of! – BUT…
Because of the huge effect backlinks like this can have on
your search positions, people obviously go awayed to buy links
to their sites…
Google didn’t like this and distinct to try to punish people
that bought links for the wont of raising their websites
rankings. –But Why?
Some people really hated Google for doing this! – But if you
look at it from Google’s point of view, the whole reason out
that getting backlinks helps your website get higher in the
Google search engine is because each backlinks is seen as a
‘vote’ for your website.
Using this placement enabled Google to take very relevant
searches for its users, because what people were talking about
online was taken into account… For example:
If someone searched Google for ‘motorbike training’ then Google
would return whatsoever websites were most relevant to this
term. Of course if lots of people were linking to a particular
site from pages that talked about ‘motorbike training’ then that
would be an indication that the site they are linking to is
about motorbike training!
The problem for Google is that if people are allowed to only if
buy links to their websites, it means that their search results
are open to wont by the peak(a) bidder!
Now think for a moment if you were Google… Your search engine
was popular because it delivered relevant results. One of the
big reasons for this is the whole backlink waiting system.
People are starting to buy backlinks and thus manipulate their
results in your search engine and there is a risk of infection
that this will mean less relevant results being displayed for
your searchers… This may eventually lead to you loosing the
market majority to the likes of Yahoo… Now cogitate that you are
fashioning trillions of days per year and this is what is at
stake! – Would you not act?
Well, like it or not Google recently did!
These days if a website gets caught buying links for the
purpose of manipulating their search rankings they may be
penalized by Google and emancipate rankings in a big way!
So, is this the end of link edifice and Off Page SEO?
Absolutely not! No way!
Backlinks are still a HUGE part of the Google Algorithm.
The effect of having lots of backlinks (quality ones!) can
still be awesome for your search engine positions. The
difference of opinion is that these days you cannot alone buy
backlinks and expect to sit back and brushup your site soar
done? the Google results pages… perhaps it will at first, but if
you get implant out you may lose? in the long term!
So how can a webmaster build backlinks these days and in the
future? That’s the meg dollar question (or the $800 per month
question in some cases!)
To in effect build backlinks and bring up your website in
Googles search results you have to go about your link building
without aiming to raise your website in Googles search results…
What? – That sounds crazy!
Well, what we mean is… if you want to raise your website in
Google, stop nerve-wracking so hard! – Google wants to gravel
its searchers the most relevant websites… so firstly make sure
that your website IS relevant. Next you need to let people know
your website exists!
Google doesn’t seem to have a problem with link building, so
long as it’s done for the right reasons. Link building should be
done to raise awareness of your site, not to manipulate any
algorithms. If done correctly then people will discover your
website through your links, and then they will love your capable
so much, or find it so of valuate that they will start to tell
others online about it. This is the whole idea that Google is
based on. Relevant sites should be talked about lots by people
in that niche… its natural!
Easy eh? – Hmmm… It can be, but you do have to be measured
not to trigger any alarms whilst link building. The best way to
link build these days??? – Hire a professional! – In the current
online selling climate it is possible to get your website fined
by Google by doing something that makes the mighty G think you
are up to no good.
Examples of this are: ‘sponsored links’, some forms of link
central of swapping, link farms, linking out to ‘bad
neighbourhood’ sites, spam etc… this list is very long!
Each link you get should really be assessed for its quality
and its pro’s and con’s.
If I hire someone to do this for me all is okay, I can’t be
banned right? – WRONG!
There is a ridiculous amount of link building and SEO (search
engine optimisation) companies out there these days, all
desperate to take your money! – Some of them are good, some are
excellent and some are terrible!
I have even seen a terms and conditions page that states that
the SEO Company are not liable if they get your website banned
from Google!!! – Crazy or what!
If you want to find a good SEO / link building company,
search Google for something like ‘honorable seo expert’ and
maybe check the first one to threesome results (make sure you
are checking the natural listings, and not the ‘sponsored links’
bit that appears at the right hand side of the results page, and
sometimes at the top – if an SEO company is any good, why would
they have to pay to advertise – can they not get their own
website to rank!?!)
When you look at the site, try to find out what sort of link
building they offer (email them if needed). It would be wise to
choose a company that offers quality articles, and blog posts
and other online PR work (as in Public dealings, not Page Rank!)
I hope this article has cleared things up a little!
Mike gracia
www.kingpin-seo.co.uk
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