Google won the search engine war, says Juliette Garside, but the battle has been taken on by specialist engines with defined tasks and cutting-edge technology
AltaVista, Magellan, Infoseek…the web is littered with the corpses of search engines that were crushed during Google’s rise to the top. Some like AltaVista, which now belongs to Yahoo!, have been taken over by larger entities. Many were simply closed down.
The internet’s best brains are still trying to come up with alternatives.
Wikipedia lists over 200 engines that search the open web, and dozens of others that restrict themselves to combing through limited groups of sites.
Yahoo! tried to invent a Google-killer, but has now thrown in the towel, harnessing itself to Google’s more popular search business.
Microsoft is still trying, but for how much longer?
Beneath the headlines, the battle has shifted to a new terrain. The prize now is to devise engines that can handle clearly defined tasks -such as finding video, or MP3 music files, or the best blogs – more effectively.
Others use a different technology to Google, letting surfers navigate by clicking on pictures rather than typing in search words. Some are hoping to marshal armies of human volunteers to label information in ways that make the results more relevant.
One of the leading European media and technology venture capital investors, Balderton Capital, is looking to put money into some of these alternative search engines.
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