Get Ready To Capitalise On The Hottest Social Media Craze Of 2012 – Pinterest Is Growing Like Wildfire!

Have you heard of Pinterest yet?

If not, it’s only a matter of time. Maybe you already dismissed it as nothing but a hangout for women to share recipes and fashion tips? Well this year it’s time to take another look.

Its fast growth of late last year has gone nuclear into 2012 already and before long you won’t be able to move without hearing about it.

Why do you need to know about it?

Well, besides staying on the cutting edge of Social Media, you might just be interested in how it can drive a ton of traffic to your websites? Or how it can generate countless high PR backlinks for you, fast and free? Or how you can sell Pinterest services to your offline clients?

Get yourself in on the ground floor of the fastest growing social media network. Pinterest is exploding onto the scene at a staggering rate – and you won’t want to be left behind.

Introducing: Pinterest Uncovered – your in-depth bible on how to exploit this new social craze.

Pinterest Uncovered

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Now that you’ve created a compelling, content-rich Facebook page, you need to get the word out about it. Here are several good ways to promote your page and get people to “like” it.

• Secure a custom username—Creating a short, memorable name that’s easy for people to remember helps encourage page visitors. For more information, see “Creating a Custom Username” later in this section.

Read more at Promoting Your Facebook Page

This chapter explores how to find applications and change your Facebook experience through using applications.

Although you might not notice it, you already use Facebook applications. When you upload a video, you use the Video application. When you create an event, you use yet another application. Facebook has developed a set of built-in applications that we, as Facebook users, take for granted, such as Video, Photos, and Groups, to name a few.

People who create applications are constantly developing, improving, and publishing Facebook applications. Their purposes range from serious and utility based to light-hearted entertainment such as the Pillow Fight application. You can browse through these and other applications on the Application Directory page as described in another section.

Although there are currently several hundred thousand active applications on Facebook, they all have a standard set of features at the time of this writing which is in early 2011. They all have pages so you can get more information, read and post reviews, and contact the developer. You must grant permission to any application before it interacts with your Facebook account. You can see and restrict the information the application uses and may share with your friends. This is described in more detail in Chapter 6, “Safeguarding Your Information on Facebook.” Finally, you can block or completely remove any unwanted applications or those that have become ‘spammy.’

Read more at Using Facebook Applications

Given Facebook is about social relationships, the site offers an extraordinary number of ways to connect with others.

Facebook is always adding more features, but here are some of the more popular ones:

• Find your friends—Probably the most often mentioned feature is the ability to locate and stay in touch with your friends, family, and loved ones no matter where they live. Yes, they can find you also. So, it’s best to have your best foot or profile forward. Chapters 2, “Setting Up Your Facebook Account and Profile,” and 3, “Finding and Adding Friends,” help you set up a profile and locate your friends.

• Make new friends and join groups—Did I mention Facebook has hundreds of millions of users across the world? The chances are high to bump into and befriend someone or join a group that has similar interests as yours. There’s a Facebook story of two people, with the same first and last name, who met on Facebook and later married! So even if you’re not looking for an identically named life partner, you can read Chapters 3, “Finding and Adding Friends,” and 10, “Joining and Creating Groups,” to explore the rich opportunities to connect.

• Find something to do—You can search every public event on Facebook or narrow the results to the events your friends plan to attend. If you want to host your own get-together, Facebook only needs a few lines of information to advertise a public or private event of any size. The site also helps you manage the RVSPs. Chapter 11, “Joining and Creating Events,” walks you through the details of events.

• Express yourself (or your company, brand, or band)—You can tell the Facebook community all about yourself through various digital vehicles including emails, posts, blogs, photos, videos, fan pages, virtual gifts, events, game playing outcomes, using your mobile device, and Facebook applications. Several chapters in the book get you started.

• Peer into your children’s or significant other’s life—If they are avid users, you can see a lot about who they are and how they represent themselves. Be warned that Facebook can be addicting. A family member of mine recently joined Facebook to connect with her daughter who spends a fair amount of time online. However, in a surreal turn of events, the daughter had to tell her mother that she had been on Facebook too long and to come to dinner. If you are concerned about what people can see you about you, Chapter 6, “Safeguarding Your Information on Facebook,” can help you fine-tune the information that’s publically available.

• Shop for products or find an employment recruiter—This is not as popular as the previous features, but it is growing. Facebook assumes you can make better purchasing decisions if you can read the seller’s profile and see his friends. The same logic applies if you are looking for someone to represent you during your job hunt. You can find out more by reading Chapters 12, “Buying and Selling with Facebook Marketplace,” and 14, “Making Business Connections on Facebook.”

Hopefully this overview of Facebook’s layout and popular features has sparked your curiosity to see more. You can get started by reading Chapter 2. If you already have a Facebook account and profile, you can read other chapters to learn how to get what you want from Facebook.

To read more, click  Using Facebook: What Does Facebook Offer?

One way to describe the Facebook phenomenon is through people describing the valuable social connections made through the site:

“I left right after I graduated and haven’t been back to my home state over the years. I often wondered what my classmates were up to, who was doing what, how does so and so look. How I wished I could hook back up with them. I got on FB and have reconnected with my classmates, and it feels so good that FB allowed me to reconnect with people I spent the better part of my years growing up with. THANKS FB.”

“My daughter died in a car crash two years ago. The day after she died a friend of hers set up a page in her memory. It helped us in our grief, and it was nice to be able to look at all the comments, memories, and photos that her friends posted. We even found out things about her personality that we didn’t know before.”

“When the earthquake destroyed part of the country, our girls were saved and taken to safety by a complete stranger who I found on Facebook. These girls were missing for over a month. I had no contact in that city and went to work making connections on Facebook with people around the world who were working there. I sent photos via Facebook, and I got a call saying the girls were found. They were sick, alone, hungry but ALIVE!”

—From Facebook Stories

You may have heard about Facebook starting as a site used by US college students. They would browse an online facebook or published biography with pictures of the student body to read about and contact each other.

Now, Facebook is a virtual world that’s grown to hundreds of millions of users. Facebook Stories show one side of why people continue to use its network—for fun and potentially meaningful connections with like-minded people.

People are bringing parts of their lives online by connecting and sharing with family, friends, loved ones, and those with similar interests, businesses, or causes. Within this community, there are probably several potentially meaningful and valuable connections for you.

Of course, posting details of your life online can have a downside. Privacy is a concern for many people on Facebook. Chapter 6, “Safeguarding Your Information on Facebook,” covers how to protect your Facebook information so it’s not misused.

However, if you can’t wait to sign up, you can get started immediately by reading Chapter 2, “Setting Up Your Facebook Account and Profile.”

Facebook caters to personal and business interests. People use the website to keep in touch with friends and family, join groups, post pictures and videos, share music, chat, create events, submit comments to their profile from their mobile device, shop for goods, play games, develop applications, promote charities, and find jobs.

Despite all of these choices, the central theme for Facebook is finding and maintaining valuable social relationships. Here’s a final Facebook Story with a perspective on the Facebook phenomena:

“When I was child, I made friends by becoming ‘pen pals.’ I’d write a letter, lick a stamp, and then wait for a reply. Sometimes another person would respond in place of who I wrote to! Now, I don’t have to wait (and I know who’s responding). I connect with from friends all over the world. Facebook has opened a whole new world to me as an author—the wonderful world of writers. Thanks, Facebook!”

To read more, click Using Facebook: The Facebook Phenomenon

Authors: Kent Joshi & Patrice-Anne Rutledge
ISBN-13: 978-0-7897-4524-8
ISBN-10: 0-7897-4524-0
Publisher: Que Publishing

An Introduction to Facebook

This chapter describes what Facebook is, what it offers, and how its site pages are laid out.

Facebook is a huge, online community. If you’re familiar with the college “facebook” given at the beginning of a year so that you get to know your classmates, then you can imagine that facebook online. In a paper facebook, you see photos and biographies of your classmates. On Facebook, you see your friend’s latest photos and videos with, at times, an extensive biography. You can write notes in your print facebook, but if you write notes on your friend’s Facebook Wall, they and sometimes their friends will reply!

Facebook goes beyond the paper facebook by providing online tools for you to connect with virtually anyone on the site. You can look up old friends, chat and email with others, find and RVSP for events, shop for items, and find jobs. You can even connect to Facebook using your iPhone or another compatible mobile device.

Facebook also caters to business interests. Companies, bands, and celebrities promote on Facebook.

Finally, Facebook is well known for rapid changes. These updates, meant to keep Facebook fresh, useful, and competitive, sometimes result in frustration and confusion for both beginners and experts.

That’s where this book comes in. It was written in early 2011 to help you get up to speed—and stay up to date through our updated online content—on one of the most popular yet constantly changing sites on the web.

Welcome to Facebook!

To read sample pages, click Using Facebook