MySpace
Marketing Secrets
1.3 Why
Choose MySpace?
Given all of the
social networks currently available, why
should you specifically choose MySpace
as the place to setup your profile and
begin marketing? There are a number of
reasons, but perhaps the best is that it
is the largest network currently
in existence.
MySpace boasts
well over 100 million members, which
is significantly larger than any of its
competitors. In fact, for all
demographic groups that MTV targets,
MySpace has a higher rate and
percentage of contact with a those same
demographic groups. Additionally, direct
network competitors, such as FacE-Book,
have much smaller membership numbers
than MySpace.
If that isn't
enough, MySpace also gives you more
freedom to search profiles than most
of its competitors.
FacE-Book, by contrast, only allows
account users to search profiles of
people who are in the same college or
high school. This is highly restrictive
if you are making some type of attempt
to segment a niche.
Another benefit of
using MySpace is that they have dozens
of different forums and groups that are
related to specific niches. This allows
you to find the exact people you need to
invite as friends in order to sell your
given product or service.
Yet another benefit
of using MySpace over other social
networks is that they have superior
communication mechanisms. Large-scale
bulletins and individual private
messages allow you to choose the right
medium that you need in order to convey
whatever your message or pitch happens
to be for a given product or service.
Last, one of the
biggest benefits of using MySpace is
that they do not restrict the amount
of images, information, or videos that
you upload. This means you can
absolutely saturate your page with all
sorts of information about you or your
business – and you can do so without
paying significant hosting fees, which
you normally would.
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